Effie is an accomplished fintech professional known for her expertise in harnessing the power of digital currencies, alternative payment rails and stablecoin usage on public blockchains to revolutionise payments and internet commerce. Her strategic business acumen and passion for technology led her to establish a pioneering unit at Novatti, bringing their Australian dollar-backed stablecoin, AUDD, to market. With a focus on facilitating frictionless financial transactions worldwide, she's enabling businesses to capitalise on these transformative technologies, leading the adoption of blockchain in global payments and commerce.
