To engage Gen Z, Backathon will revamp its insurance strategy with a proactive, relatable approach under the theme "Treasure what you love, Protect what you treasure." A physical campaign in schools and malls will feature trendy activities like thrifting and caricature drawing to educate and engage youths. “Tee-up” corners will introduce different insurance roles and plans in a casual seminar-style setting. Attendees can enjoy customized clothing, personalized drawings, and receive practical insurance advice. This comprehensive strategy aims to make insurance relevant to Gen Z, deepen engagement, and encourage them to consider their first policy purchase.

Team Members:
Ng Shin Rei, Variel
Muhammad Farhan Bin Hairi
Trixie Chia Wai Yin 
Alicia Qu Jing Ying
Koh Rong Ying