This interactive session by Zühlke and AWS will delve into the evolving landscape of Generative AI (GenAI) in financial services, where the focus is shifting from efficiency improvements to scaling and revenue creation.
 
Participants will gain practical insights into the key lessons learned by financial institutions (FIs) as they navigate from proofs of concept (POCs) to broader production use cases in live operations. With a focus on scaling GenAI solutions, the session will also explore how financial institutions can leverage GenAI not just for operational efficiency, but also as a driver for new revenue streams to ensure long-term success in a rapidly evolving landscape.

Gartner predicts at least 30% of generative AI projects will be abandoned after proof of concept by the end of 2025. This session will tackle the real-world challenges of operationalising and scaling GenAI in financial services. Learn how to overcome GenAI's biggest barriers to becoming key drivers for positive business impact with proven strategies on responsible governance, through practical learnings from regulated, mission critical implementation. Participants will gain practical insights into the key lessons learned by financial institutions as they navigate from proofs of concept to broader production use cases in live operations.