John Ooi is the founder and Technical Director of Materials In Works (MIW) company, an industry veteran in the label packaging industry. He aspires to lead in the Industrial Symbiosis Program in Southeast Asia – an innovative approach that brings together companies from different sectors in an effort to promote the valorization of waste, improvement of resource efficiency and reduction of environmental impact. MIW’s inception was marked by an ambitious goal to counteract the adverse impacts of global warming and environmental degradation. By reintroducing residual paper liners into the production value chain as recovered cellulose pulp, MIW offers a promising solution to the challenge of escalating landfill waste in Malaysia and Southeast Asia. MIW's journey, as of September 2024, has been marked by milestones: the development of a revolutionary upcycling solution, successful strategic collaborations with industry bigwigs, innovative product launches, and garnering recognition for sustainable initiatives. Their recent venture with the PitchIN Crowdfunding platform reflects their commitment to innovation and sustainability.