"No (customer) voice left behind: Leveraging Gen AI to enhance customer feedback"

Customer feedback is critical to business growth, but when it spans millions of voices across the globe, ensuring no one is left behind becomes a big challenge. How can businesses manage this seamlessly in the AI era? Amazon is leading the way with Percept, which leverages AI-driven language detection, translation, and sentiment analysis, to transform vast amounts of unstructured feedback into actionable insights in a matter of hours - regardless of language or format. In this session, discover how Percept works and how GenAI empowers businesses to build more inclusive, customer-centric experiences across diverse global markets.