Koren Wines is Managing Director for Xero Asia.

Wines holds over 20 years of global experience operating businesses, including leading marketing, sales, customer experience and business transformation teams across Australia, the Middle East and Asia.

Wines joined Xero in 2017 and established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. Most recently, as Global General Manager of WorkflowMax (WFM), a Xero product, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.

Wines has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WorkflowMax, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WorkflowMax for its next phase of growth.

Koren is based in Singapore with her husband and family.