Anna is a serial startup builder and founder, with 4 startup experiences pioneering enterprise software, solving mission critical business problems in Silicon Valley and one in Singapore. Anna is the Founder and CEO of Perx Technologies, a world leading loyalty engagement and gamification solution serving customers in 15+ markets. Anna has held growth and executive positions in pioneering startups and prominent technology companies such as Wily Technology, the pioneer in application performance monitoring category, which was later acquired by CA Technologies in 2006 for about US$400M. Anna was the youngest female leader at CA to have led the cloud computing business units. Her expertise in building and scaling cutting-edge technologies has earned her recognition as a Top 100 Women in Tech in Singapore, Singapore Women Entrepreneur Awards, and LinkedIn CEO Power Profiles. Known as the "turn around girl," Anna is a TEDx speaker and a sought-after global keynote speaker on topics such as disruptive technologies, scaling startups, cultural and digital transformation, and modern leadership. Anna holds advisory and board roles at Duke Corporate Education and the Genius Group (NYSE: GNS). She mentors for various organizations including Google SE Asia Accelerator, Unreasonable Group, and Southeast Asia Founders Network and is a proud YPO member.