Vineeta Singh is the Co-Founder & CEO of SUGAR Cosmetics – the cult-favourite beauty brand amongst Gen Z and Millennials. With an annualized sales run rate of INR 500+ CR, the company has scaled faster than any other and is now one of the top 3 cosmetics brands in terms of sales contribution in the country. It has a physical presence of over 45,000+ retail touchpoints as of now across 550+ cities and has a digital community of five million beauty enthusiasts across all platforms with its own website and mobile app getting more than a million unique visitors every month.
Over a decade ago, IIM Ahmedabad/IIT Madras alumni, Vineeta Singh had declined a top dollar investment banking placement offer to start her own venture. Having served in leadership positions at various other multi-million-dollar businesses since and successfully building India’s largest beauty subscription service along the way – Vineeta co-founded SUGAR Cosmetics in 2015 with a single-point agenda of creating world-class makeup products with high pigmentation that specifically catered to the Indian skin tone. With a vision of building SUGAR as “fast fashion for the face,” Vineeta advocates a fast-paced work culture where speed and experimentation lead the way for rapid innovation and a launch-packed calendar.
The women-centric D2C brand, with a focus on core business fundamentals and an innate understanding of the customer and her need,s boasts an impressive workforce of 3000+ employees with over 75 percent being women.
Under her leadership, the startup clocked a 60% growth in sales during the pandemic and even hit the 2.5+ million mark on Instagram, making it one of the largest digital-first brands in India. Well-regarded in entrepreneurial circles for her business ventures, Vineeta is one of the investors on Shark Tank India, one of the most successful reality shows in the country in recent times, which witnessed Vineeta investing and mentoring the budding future entrepreneurs of India. As an esteemed voice in the industry, Vineeta has also spoken at multiple business summits and government platforms where she has shared candid details about her journey and the future endeavors in store for the D2C sector.
She is also a fitness buff with numerous ultra-marathons and triathlons to her credit. Being an avid runner for the last decade, she has completed the Comrades Ultra-marathon which is 89 km long, thrice from 2012-14. Apart from that, Vineeta and her husband Kaushik, are also the first Indian couple to finish the grueling long-distance Ironman triathlon in Austria (3.8km swim, 180km cycle, 42.2km run) – which is widely regarded as the toughest single-day sporting event in the world.
