Dr. Huang is the General Manager of Alipay+ Offline Merchant Services at Ant Group. Alipay+ is a suite of global cross-border payments and marketing solutions operated by Ant Group. It connects global merchants with more than one billion global consumers via Alipay+ partner e-wallets.
In her role, she oversees the global Alipay+ merchant ecosystem, including growing the merchant network, acceptance of international e-wallets, Alipay+ digital marketing solutions and promoting online-offline integration via Alipay+ D-Store. Through Alipay+, her team enables consumers to pay seamlessly overseas with their home e-wallets, while helping merchants drive engagement and growth.
She joined Ant Group in 2016 as the Head of Marketing and Operations of Southeast Asia for Alipay. In 2017, she was appointed as the General Manager for Global Merchant Partnership in South and Southeast Asia, leading the business operations and growth in the region to strengthen the adoption of Alipay among merchants. In this role, Dr. Huang and her team have helped businesses connect with Chinese tourists through targeted marketing outreach via the Alipay platform, and at the same time, provided Chinese tourists with a seamless payment and lifestyle experience abroad.
With the launch of Alipay+, a suite of global cross-border digital payments and marketing solutions operated by Ant Group, Dr. Huang’s role expanded to drive the merchant adoption of Alipay+ solutions, both online and offline, in the South and Southeast region.
Dr. Huang also leads the global efforts in digitalizing merchant businesses leveraging the Alipay+ D-store marketing solution, and is responsible for the growth of ecosystem partners.
Prior to Ant Group, Dr. Huang has had over 15 years of experience in travel and tourism, hospitality and payments sectors. Her expertise lays in regional business management, business development, marketing and partnerships.
Once an entrepreneur herself, Dr. Huang has broader interests in innovation, technology development and marketing strategy.
Dr. Huang holds a master’s degree in Business Administration from Leiden University and in 2015, she graduated with a doctorate degree in Hotel and Tourism Management from The Hong Kong Polytechnic University.
Hall 3, Singapore EXPO
Open
As digital payments become increasingly prevalent, QR payments have emerged as a popular and convenient way to pay for goods and services. However, with the proliferation of QR payment solutions, including offerings from payment service providers as well as national QR payment schemes, there is now a pressing need to consider how greater interoperability among QR payment solutions can be achieved. Private and public stakeholders, including payment service providers, financial regulators and merchants, will need to collaborate closely to achieve the vision of a truly interoperable QR payment solution, that can provide consumers and merchants with an efficient, seamless and inclusive way to make payments domestically and across borders.
Join us at this panel where experts across the public and private sectors will discuss developments in QR payments and share their views on how the quest to drive greater interoperability in the QR payments space will shape the future of payments in Singapore and beyond. The panel discussants will also discuss efforts to enhance the interoperability of the Singapore Quick Response Code Scheme (SGQR), Singapore’s unified payment QR code scheme, including through the SGQR+ proof-of-concept conducted in conjunction with the Singapore FinTech Festival 2023.
Winners of the SGQR+ Lucky Draw will be drawn at the end of the panel discussion. To stand a chance to win a complimentary delegate pass to Singapore FinTech Festival 2024, simply
- take a photo of the SGQR+ wobbler at participating merchants in District 16 and 17 (including in the SFF venue),
- share this photo on LinkedIn with the hashtag #SGQR+; and
- show this LinkedIn post to staff at the NETS booth (Hall 2) from 15 – 17 November 2023.
Click here for more details on the SGQR+ Lucky Draw.
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