Cliff specialises in behavioural and data sciences to drive customer acquisition and product usage in fintech, as CEO of BS Works. He also manages an intelligent lighting business as President of Synerbyte. Cliff sold his software company to investors in 2007. He is Board Director at the Philippines’ largest payment aggregator, was Senior Partner at an AI consulting firm, and Board Director at a software company until its 2021 acquisition. He authored the book Sh*tty Places & Selfish People, has an MBA and a Master’s in Philosophy, and is completing his dissertation in Behavioural Science at the London School of Economics.
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