Reuben is Chief Operating Officer at Singapore FinTech Association (SFA). He leads the secretariat and works with the executive committee to spearhead initiatives that strengthen the FinTech ecosystem in Singapore.
With over 18 years of experience in business development and management, Reuben has empowered both large enterprises, SMEs and government agencies in uncovering valuable revenue and growth opportunities through active business partnering and strong leadership. He has led teams across the industries of aviation, real estate investment, marine, intellectual property, amongst others.
 Reuben graduated from the Singapore Management University in Business Management (SMU), with a Magna Cum Laude. He also holds a Graduate Diploma in IP Management and Innovations Management from Singapore University of Social Sciences (SUSS).