Koren Wines is Managing Director for Xero Asia.
Wines holds over 20 years of global experience operating businesses, including leading marketing, sales, customer experience and business transformation teams across Australia, the Middle East and Asia.
Wines joined Xero in 2017 and established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. Most recently, as Global General Manager of WorkflowMax (WFM), a Xero product, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.
Wines has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WorkflowMax, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WorkflowMax for its next phase of growth.
Koren is based in Singapore with her husband and family.
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Sustainability has become a key consideration for businesses to access the proliferation of green supply chains, business and financing opportunities. MNCs, large businesses and financial institutions are investing deeply to build up inhouse expertise. In comparison, many of the SMEs that make up key components of larger firms’ supply chains have yet to commence their sustainability journeys, citing challenges in navigating the complex standards and reporting landscape, coupled with high costs of technological solutions and training/advisory services.
Substantial and coordinated support is needed for SMEs to rapidly build their skillsets. Are there shortcuts SMEs can take to quickly equip themselves? What are some of the key resources and cost-effective technologies availed to them? What more do SMEs require? We discuss.
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