Ullrich is responsible for Ecosystm's strategy while keeping the operational wheels spinning to keep pace with the rapid growth and expansion of the business. This includes the development of new business models around Ecosystm’s research platform, acquisitions & partnerships as well as expanding its network of analysts to ensure users only get the most in-depth, expert insights available.
Prior to joining Ecosystm, Ullrich spent over 10 years at research firm, IDC where he held the position of Managing Director for Australia & New Zealand. Ullrich has a proven track record of growing teams and managing sales, market research, and consulting activities in public and private sector organisations.
Ullrich has been with Ecosystm since its inception and was previously the Chief Operating Officer. He took over the role of CEO in April 2022.
A passionate advocate of disruptive technologies and innovation, Ullrich is a regular speaker at conferences and in the media, talking about technology enabled business transformation.
Ullrich holds a Master’s degree in Business & Economics, with majors in Industrial Economics, Industrial Management and Marketing. He is a converted rugby fan and keen kite surfer.
