Vivien Jong is a powerhouse in the FS sector, currently serving as Asia Chief Digital Officer and MD at BNP Paribas Wealth Management. Digital penetration increased to more than 80% under her stewardship, revolutionizing how clients interact with the Bank. She also established a Center of Excellence for design thinking, which has become a critical driver of systematic creative innovation within the larger organization, keeping the Bank at the forefront of the industry. Her decorated career in banking sees her repeating successes in transforming digital into the largest client interaction platforms. Her success stems from her unwavering obsession to a singular guiding principle: creating exceptional client experiences. This North star has shaped her strategies and inspired others to push boundaries & achieve extraordinary results in the fast faced world of digital banking.