Etienne brings over 15 years of experience in Sales and Marketing across the People, Private, and Public sectors. From 2014 to 2018, he served as Area Director for the Singapore Tourism Board, successfully overseeing operations in Southern China. Before joining Tencent’s Weixin Pay, he held the position of Director of Resort Marketing at Resorts World Sentosa.

Since joining Weixin Pay at the peak of the pandemic in 2020, Etienne has driven innovative strategic partnerships with major corporations, including Changi Airport Group, Capitaland Malls, Grab, and Mandai Wildlife Group, as well as numerous SMEs. His efforts have significantly enhanced the Weixin Ecosystem, resulting in a tenfold increase in local merchants, with over 100,000 now accepting Weixin Pay.

Etienne is passionate about empowering regional businesses to attract more Chinese tourists while alleviating payment challenges, fostering meaningful interactions and connections in the process.

He graduated with a Degree with Distinction in Commerce from Curtin University of Technology, Australia.