Balaji is the Head of Performance Marketing at Standard Chartered Bank (SCB), a leading international banking group . His role at SC is to partner with the country, regional and the group teams to influence ongoing investments in digital media and martech, and to launch use cases with the Adobe, AppsFlyer, and Robotics Automation stack. He has over 22 years of experience in the financial services, internet, and wireless sectors, with a focus on digital marketing, mobile payments, and product management. Hi He is passionate about driving transformational strategy and results in the digital space.