Keith Eadie is a transformational business leader with a proven track record of driving success across teams and delivering exceptional value to customers. Recently, he has been appointed General Manager for Asia Pacific (APAC), in addition to leading the Product Strategy and Go-to-Market (GTM) organization for Adobe's Digital Experience Business across Japan and the APAC region.

At Adobe, Keith has demonstrated his versatility and leadership by guiding multiple divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, he relocated to Singapore to helm international product marketing for Adobe's Digital Experience business.

Keith's expertise lies in product and marketing innovation, underpinned by strong business acumen and a passion for uniting people to drive growth. His career began at HSBC as a portfolio manager responsible for U.S. and global technology funds. He then moved to The Boston Consulting Group, where he specialized in developing marketing strategies for technology and digital media firms. His early career also included a significant role in the early development, growth and IPO of TubeMogul, which was acquired by Adobe in 2016.

Follow Keith on LinkedIn: https://www.linkedin.com/in/keitheadie/

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