An enthusiastic and long-term member of the Fintech community, Irina is an accomplished Fintech marketing leader with over 18 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia.
Currently Irina is CMO at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.
Before joining Thunes, Irina helped to grow another Payments unicorn, Rapyd, leading its Go-to-Market strategy in the APAC region, and then crafting Rapyd's public presence as Head of Brand, Comms and Social media.
She was also part of Southeast Asia super-app giant, Grab, where she helped to launch GrabPay, Grab’s mobile wallet, and GrabRewards, its loyalty platform. She also spent several years with Visa, where she was part of Visa's Innovation Centre team and led its Marketing efforts across APAC.
Irina is passionate about Super-Apps, Embedded Finance, Alternative Payment methods, Payment infrastructure and the Future of Payments.
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