Sash is a veteran in primary and secondary research with almost twenty years of experience analysing, writing, and training in industries as wide-ranging as Public Sector, Healthcare, Education, and Insurance.
As a pivotal member of the Ecosystm analyst team, Sash plays a vital role in shaping and executing numerous Ecosystm studies spanning multiple technology domains and industries. Her expertise extends to distilling insights and creating thought leadership for both technology users and providers, to prepare them for the future of technology. She is also involved in delivering consulting projects and custom engagements.
Sash also works closely with the Marketing team to shape our content strategy, curating and presenting content that is on-brand, innovative, and best-in-class.
Prior to Ecosystm, Sash was the lead Asia Pacific analyst at IDC for Healthcare and Education, where she was responsible for tracking current and future technology trends in the industries and liaising with the global team on projects and thought leadership. As an in-demand industry thought-leader, she was a regular speaker and panelist at industry events, and frequently moderated conversations between key policymakers and senior IT executives - which she continues to do for Ecosystm.
Sash holds a Masters in Education from the University of California, Irvine, and a Masters in English from Jadavpur University, India. When not at work, Sash works hard on keeping her boys and her cats in line. An avid reader, she is a keen student of the human psyche and of the sociological and genetic factors that shape it.
